Analisis Cover Buku Detik-Detik UN

Detik Detik Ujian Nasional is a preparation book designed for 9 grade and 12 grade. This book contains brief review of materials, sample questions, discussion of sample questions, tryouts, predictions, and also tips in facing final exam related to the subject of lesson.

There are several activities going on judging from the cover; introducing, persuading, and convincinng. From a glance, the publisher put the picture of senior high school students as a mean to introduce that this book was purposively made for senior high school level and stated in written form ‘untuk SMA/MA program IPA/ IPS/ Bahasa/ Keagamaan’. They introduced this book further by putting the title ‘Detik-Detik Ujian Nasional Bahasa Inggris Tahun Pelajaran 2014/ 2015’ into circle. By putting it to the title and having the biggest font size, they expected that customer will notice the title first than any other written information on the cover.

Next; the publisher persuaded customer indirectly. On the layout, there are five students holding trophies and certificate, and smiling in a relaxing atmosphere. After the customer read the title, they will see those students. The photos of those students, will trigger an imagination in customer’s mind that they will likely to have certain achievement after they buy the book. The persuasion was conveyed further by putting the features of the book next to the book’s title. ‘Materi, aplikasi, dan soal pendalaman, empat paket soal tryout Ujian Nasional 2014/ 2015, empat paket soal prediksi Ujian Nasional 2014/ 2015’were put in white area in order to make it visible.

After being persuaded, the customer will be convinced through the photos, color composition, and some written form information. The photos shows five smiling students and one of them gives thumb up. Those gestures combine with three trophies and a certificate that they hold, show satisfaction about outstanding achievement, especially in academic field. Eventhough there are no trophies for making achievement in national exam, the publisher put some trophies to give a strong notion on successful academic achievement in the photo. The publisher also wanted to convince that this book is suitable to every students by choosing models students in the photo wearing casual shoes. Despite of that, three of the girls are wearing skirt above their knee as a symbol of casual, fun, and big city students. By having them as a models, the publisher wanted to convince that buying this book will help every students to be like them – casual modern students who are happy having academic achievement. Another way to convince the customer is by setting the classroom with certain color in the photo. Classroom background reflect academic intention. There are some main color supporting in convincing the customer such as brown, golden yellow, and grey. Brown is a sign of reliability, peace, productivity, practice, and hard work. Golden yellow shows warmth, enthusiasm, friendship, business achievement, carrier, happiness, and independency. Meanwhile, grey shows security, intellengency, calm, serious, humble, mature and quality. The colors combinations are related to the photos to build happiness, friendship, productivity, achievement athmosphere in the book cover. After putting such color, the publisher strengthened to convince the customer by putting the authors’ name and the publisher name on front cover. The authors’ name may give big influence to customer, especially teachers who are sharp in observing book quality based on the authors. The publisher name, ‘Intan Pariwara’, is one of several remarkable academic publisher. By stating it in front cover, the publisher wanted to convince the customer further.

There are several institution that being involved such as the publisher, educational institution, and government. The publisher plays a role as the institution who help the authors to multiply and to distribute their book. Not only that, the publisher also plays a role as advertiser the product itself. The next institution is school or in general it can be students, teacher, or people who cares for educaction. Their roles toward the product are as customer and also reviewer. Success or not, it is depend on their judgement. The last institution is the government itself. The government plays a role as a policy maker in educational systems. Any change in the education policy will affect certain or every product related to education, for example this book. Any update of educational policy will likely be mentioned in the front cover to show the appropriateness of the book and to fulfill the customer’s need.

A relation between those institution can be inferred from the cover. Government as the policy maker has the highest position among the others institution- the publisher and educational institution. Any change in education policy, will be responded by the publisher by revising their old product or accomodating it in new product and will be followed by the educational institution. So the relation between the government and the others is vertical relationship. While the publisher and educational instituition is in form of horizontal line. The publisher provided the needs’of educational institution and accept the feedback from them towards the products.

The last is the role of the language in the cover. The role of language in the cover are as persuasion tools. There are many written information from the title of the book, the content of the book, the target reader of the book, the authors’ name, and the publisher’s name. By giving clear explanation about the detail of the book, the publisher wanted to establish a trustworthy assumption in consumer’s mind. The assumption then combined with the designed cover layout creating a persuassive and convincing image that the book is the one they need to achieve success in national exam.